Oaxaca
Hosts Historic "Vive Mezcal 2019" International Forum
NEWS
PROVIDED BY
Aug 08, 2019, 12:31 ET
OAXACA, Mexico, Aug. 8, 2019 /PRNewswire/
-- The International Forum "Vive Mezcal 2019", the most
important and ambitious project to boost the production, distribution and sale
of this spirit in the world, will take place from September 12 to 14, 2019,
at the Cultural and of Convention Center of Oaxaca located in the
city of Oaxaca, Mexico.
"Vive
Mezcal 2019" A Perfect Pairing of Culture and Commerce at International
Forum In Oaxaca in September.
The three-day forum in the capital of the state of Oaxaca will
bring together more than 12 thousand people between producers, entrepreneurs,
investors, distributors and other attendees who will be able to experience the
expo, museography, Master Mezcal Hall, Business Hub , workshops, cultural
forum, Invest in Mezcal business meetings, more than 30 artistic and cultural
activities, 12 Master Conferences, participation of more than 40 exhibitors and
150 producers of Mezcal, among other activities.
The Vive Mezcal organizing committee is headed by the
Secretary of the Economy of the Government of Oaxaca, Lic. Juan Pablo
Guzmán Cobián, who has promised that the forum will demonstrate the perfect
pairing of culture and commerce and that it "will also take the drink to a
new level to become a part of a select group of world-class spirits."
The most ambitious resolutions are expected to emerge from
this momentous event and take the production of the legendary drink known as
"the elixir of the gods" to new heights.
Mezcal, of which 92 percent of its total production is
generated in Oaxaca, in addition to gaining widespread popularity, has
positioned itself as an attractive world-class beverage and has boosted export
growth to 64 countries that now consume the artisanal spirit, often called
liquid gold.
Mezcal, which means "cooked maguey" in Nahuatl, a
Mexican beverage with centuries of cultural and social evolution, has
positioned itself in a brilliant way showing exponential growth over the last
six years with the number of exported brands increasing 195 percent and
reaching countries including the USA, Spain, Germany, France and England among
others.
With more than 300 brands and 150 mezcal producers
participating, "Vive Mezcal" will be the first International Forum
for innovation, business, culture and tradition, surrounding this beverage.
Registration for those interested in attending is free at:
ViveMezcal2019.com
SOURCE Vive Mezcal 2019
Aircraft on the tarmac at Mexico City airport.
