Sunday, October 27, 2013
Mexico's soda companies fear junk-food tax
Mexico's soda companies fear junk-food tax
By Joshua Partlow,
OAXACA, Mexico — Sweet tangerine sodas and strawberry kiddy drinks have been good for the Guzman family.Over 60 years and three generations, their Gugar soda company has offered them hard-won prosperity in one of the poorest states in Mexico. It’s allowed the youngest to study at the University of California at Berkeley and vacation in Las Vegas, and enshrined the eldest in a bronze bust with a nameplate that reads: “Creator of entrepreneurs.”
But for Mexico, the vast appetite for sodas, chips, snacks, sweets — all manner of what they call here “comida chatarra,” or junk food — has helped inflate an overweight nation to obesity levels rivaled only by those lumpen gringos to the north.
These two forces have now collided in a sumo-style conflict that is testing the power of Enrique Peña Nieto, Mexico’s svelte new president. With his proposed tax hikes on sugary drinks and snacks, Peña Nieto has angered an industry led by junk-food barons with global reach and political muscle. Four of Mexico’s 15 biggest public companies, as ranked by Forbes — including No. 2, Femsa, which makes and distributes Coca-Cola and owns the ubiquitous Oxxo convenience stores that stock it — sell the drinks and snacks that could be made more expensive by the taxes.
America’s largest baking company is actually now Mexican: Grupo Bimbo, the Mexican food empire, owns well-known brands in the United States, such as Sara Lee, Entenmann’s, Boboli and Thomas’ English Muffins, and has about 25,000 employees north of the border. Mexico has the highest per-capita soda consumption in the world, and among the highest rates of diabetes, according to academic studies and industry consultants.
“Mexico is the world champion of consuming sugary beverages,” said Juan Rivera Dommarco, head of the government’s Center of Investigation in Nutrition and Health, which supports the tax increase. More than two-thirds of Mexican adults are overweight, he said.
The lower house of Mexico’s National Congress passed the president’s tax increase this month, ratcheting up the pressure for junk-food companies. The Senate is expected to vote in coming days.
The junk-food taxes — 1 peso per liter, or the equivalent of 8 cents, on sugary drinks, and 5 percent on high-calorie snacks — are part of a larger fiscal reform package by Peña Nieto’s government intended to boost revenue. The portion related to soda taxes is intended to raise some $950 million annually. But the larger mission “is to try to change people’s behavior,” said Christopher Wilson, an associate at the Mexico Institute at the Woodrow Wilson Center in Washington. “The goal should be to make Mexico a healthier country.”
On the president’s side in this struggle is Michael Bloomberg, the billionaire who is mayor of New York. He has tried, and so far failed, to ban oversize sodas in his own city. Bloomberg Philanthropies has spent million to lobby in favor of the Mexican soda tax and fund research organizations to study issues related to obesity.
Dueling full-page newspaper ads are now daily fare. Stirring up some nationalist fervor, the main soft-drink industry group in Mexico has been paying for red, white, and blue ads trumpeting “No to the Bloomberg Tax!” and saying the mayor is behind a campaign to “demonize sugary drinks.”
“Señor Bloomberg has apparently found in Mexico more fertile terrain than in his own city,” the group’s director general, Emilio Herrera Arce, said in an interview. “His millions could have been better spent.”
“The pressure is very great,” said Alejandro Calvillo, director of the nonprofit group Power of the Consumer, which has received Bloomberg Philanthropies donations and has been pushing for a 2-peso-per-liter tax on soda. “The soft-drink industry isn’t only trying to stop this because of the impact on the market” but to avoid international precedent, he said. “These are huge, global companies.”
The Guzman family soda company, headquartered on the outskirts of this cobblestone colonial jewel, is neither huge nor a global power. Since Jesus Guzman Aguirre began selling Moctezuma Beer under these green mountains in 1954, the company has grown slowly and added new beverages. Their fruity drink for children, Friko, took off in the city, and they later became the first bottled water producer in the state.
As the company passed to six of Guzman’s sons, including Mario Guzman Gardeazabal, they opened new soda plants in neighboring southern states. They now have about 2,000 employees and 400 delivery trucks. Their fizzy Gugar soda, in flavors such as tamarind, grapefruit and tangerine, is cheaper than brand-name sodas and caters to the area’s poorer residents.
In the company’s plant, as pineapple sodas whirred by on conveyor belts, the face of the third generation, 29-year-old Juan Pablo Guzman, Mario’s son, walked into a side storeroom and pointed at piles of 200-pound white sacks of sugar. “This is what the tax is all about,” he said.
Juan Pablo and his relatives feel their medium-size regional company will bear an unfair proportion of the tax burden if the law passes. Gugar sodas tend to be cheaper than other major brands, so the peso-per-liter tax would hit the Guzmans’ products disproportionately hard.
The Guzmans are expecting a 30 to 40 percent drop in demand for their sodas. The three daily shifts that produce different flavors — each with its own batch of employees — will contract to one or two. Delivery routes will constrict. Other companies, and possibly their own, will close.
“We’re going to have to fire people,” Mario said.
There are better ways, to raise tax revenue, the Guzmans insist, even on soda: a tax as a percentage of the price, a tax proportional to sugar content. “We are at a big disadvantage,” Juan Pablo said.
Mexico can offer an endless array of problems for a small business, and Gugar has known many of them. Oaxaca’s rugged mountains and bad roads have hindered deliveries. The company built a factory in the violent southern state of Michoacán two years ago but hasn’t been able to produce soda there because drug-traffickers are demanding protection payments. In Oaxaca’s historic town square, thousands of impoverished banner-waving teachers are camping out and blocking roads to protest the government’s education reform, and schools haven’t been open in two months.
“Oaxaca’s a very poor place,” Juan Pablo said. “In whatever category you look at, we’re always at the bottom.”
But the business has provided well for the family. Mario wears Izod dress shirts and rimless glasses. Juan Pablo drives a Brazilian-made Volkswagen CrossFox and texts his wife on his iPhone 5. The couple love watching “Homeland” and have been planning a trip to the World Cup soccer showcase next year in Rio de Janeiro.
“To achieve what we did, you have to work nights, weekends and holidays,” Mario said.
At the moment, the specter of the soda tax has halted all their plans, including an attempt to export Friko, the children’s drink, to Los Angeles — their first foray into the United States.
“All our investment, all our work, is at risk,” Juan Pablo said.
“We are very concerned about this,” his father added. “This isn’t the work of a few years, it’s the work of three generations.”
Gabriela Martinez in Mexico City contributed to this report.
Saturday, October 26, 2013
Full Movie (Pina Palmera: We Live to Grow) Title: Full Movie (Pina Palmera: We Live to Grow) Description: They're Mexicans in Oaxaca. Dirt poor, indigenous and handicapped. Their choices in life are few, other than to beg. But Malena, Christian, Patty, and Mariano are fighters. With the support of Pina Palmera rehab centre they push off to lead productive liv Video URL: http://www.imdb.com/video/wab/vi551987225/
Full Movie (Pina Palmera: We Live to Grow)
| Title: | Full Movie (Pina Palmera: We Live to Grow) |
| Description: | They're Mexicans in Oaxaca. Dirt poor, indigenous and handicapped. Their choices in life are few, other than to beg. But Malena, Christian, Patty, and Mariano are fighters. With the support of Pina Palmera rehab centre they push off to lead productive liv |
| Video URL: | http://www.imdb.com/video/wab/vi551987225/ |
Friday, October 25, 2013
Thursday, October 24, 2013
Puntos Suspensivos Periodismo Continuo Quinta Edición
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Zipolite: Un placer oaxaqueño en la 5ta edición de Puntos Suspensivos - Periodismo Continuo!!!!
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Volunteer at a new hostel in Puerto Escondido. - workaway.info We are in the process of opening a new hostel in Puerto Escondido, Mexico. We are a couple in our late 20s/early 30s. Ross is from New Hampshire and Mallory ... www.workaway.info/146114646356-en.html
Volunteer at a new hostel in Puerto Escondido. - workaway.info
We are in the process of opening a new hostel in Puerto Escondido, Mexico. We are a couple in our late 20s/early 30s. Ross is from New Hampshire and Mallory ...
| www.workaway.info/
Volunteer at a new hostel in Puerto Escondido.
 Description
We are in the process of opening a new hostel in Puerto Escondido, Mexico. We are a couple in our late 20s/early 30s. Ross is from New Hampshire and Mallory is from San Francisco, California. We have both spent months backpacking all over Central and South America, and finally fell in love with Puerto Escondido. After spending a collective 12 months living in hostels all over the world, we believe that we can truly provide the perfect backpackers experience . The hostel is a 6min walk from the only swimming beach in PE (carrizalillo beach) and the beginner surf beach. We are also 2 min away from the Rinconada which has a bunch of popular restaurants, bars and cafes. You can walk to basically anything that you need and if you want to go to other neighborhoods in PE it's only 20 pesos ($1.50). We are very excited to open in November of 2013 but could use some help from artists and builders to give our hostel all of the character and details we desire!
Area
Oaxaca
Type of help.Art project,Helping with Tourists, Building Help
A new hostel means a blank canvas! We are primarily looking for artists who are interested in painting large murals around the hostel. We can share images of these 'blank canvases' but there is a lot of space to work with (the house is large, with high ceilings, and all white at the moment). There are also some unfinished areas of the hostel. Ross, the owner, is a Civil Engineer and builder but he could use some help finishing off some of the rooms and other projects around the hostel. We could also use some basic front desk help and night shift help as well.
Languages spoken
English & Spanish
Accommodation
All volunteers with stay in gender specific dorms.
What else ...
Puerto Escondido is a VERY cool town. It hosts the X Games in surfing and BMX biking. Surfing is definitely one of the most popular activities! The hostel is a 6 min walk from the sand of Carrizalillo Beach which is a great swimming beach and where people go for beginner surfing. It is a gorgeous little alcove area and you can even see the ocean from the top story of the hostel. The hostel is also 2 min walking distance from the Rinconada which is filled with Puerto Escondido's most popular restaurants, cafes, and bars. Another popular thing to do in Puerto Escondido is to go on a fishing trip where you not only return with fresh caught tuna, but also up close interactions with dolphins! Other activities in Puerto Escondido include: deep sea diving, snorkeling, kayaking, bird watching, visiting organic coffee plantations, whale-spotting trips, language school and a great night life!
Some more information
Internet access
Limited internet access
We have pets
We are smokers
Volunteering hours expected
3-5 (depending on type of volunteer work)
Photos
Click to enlarge
        
Host ref number: 146114646356
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Tuesday, October 22, 2013
Cabanas Biuzaa Carret. Puerto Angel - San Agustinillo Zipolite OAX 70902 Mexico 1-866-599-6674
Cabanas Biuzaa (Zipolite, Mexico) | Expedia
Book the Cabanas Biuzaa from \$41.31 - Situated near the sea, this resort is close to ZipoliteBeach, Amor Beach, and Camaron Bay. Also nearby are Panteon ...
| www.expedia.com/Zipolite- |
Cabanas Biuzaa
Monday, October 21, 2013
PUMPING IN PUERTO ESCONDIDO
PUMPING IN PUERTO ESCONDIDO
| Pumping In Puerto Escondido - X Games
Summer isn't over until you say it is. For Greg Long and a fortunate crew in Puerto Escondido, Mexico, the warm water and south swells just keep coming.
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http://xgames.espn.go.com/surfing/gallery/9858167/pumping-puerto-escondido
Zipolite Beach Billies, Come celebrate original ZBB member, Don Karp's 70th with us!!! — with Brian Legg.
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