Dunkin’ Donuts outlet is first of 100 planned
Santa Fe has been selected as the first location, which opens next week
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Santa Fe, Mexico City, will be the first location for a new entry in the fast-food market in Mexico, when Dunkin’ Donuts opens its doors.
The U.S.-based chain announced plans in January to open 100 outlets in Mexico over the next few years, naming the Federal District, Hidalgo, State of México, Morelos, Jalisco and Querétaro as states on which it would focus.
Company president Paul Twohig said the move is in response to what the firm sees as a significant demand for its products: high-quality food and beverages at a good price.
It has signed an agreement with the Mexican subsidiary of Sizzling Platter, which operates Little Caesars pizza restaurants in Mexico City and Guadalajara.
Dunkin’ Donuts will be competing against Krispy Kreme, another U.S. chain, which is already well established in Mexico with 129 outlets, and several businesses that specialize in coffee.
Starbucks leads that sector with at least 40% market share and 500 restaurants.
The Santa Fe restaurant opens next Wednesday.
Source: Notimex (sp)
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