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Old Navy opens seven stores in Mexico City

Two more coming next month in Puebla, Querétaro

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Mexico News Daily | Saturday, October 24, 2015

The U.S. clothing retailer Old Navy is proceeding with its expansion into Mexico with the opening of seven new stores in Mexico City this month and two more in November.

At the inauguration of a new store this week in Toreo Parque Central, in the north of Mexico City, company financial director Jen Fall said it is Old Navy’s biggest launch of new stores outside the United States.

She said one of the reasons why foreign retailers are entering the Mexican market is ease of access. It is much easier to do so now than it was four years ago, said Fall, adding that flexible import duties between Mexico and the U.S. are also a factor.

The company will open stores in Multi Plaza Aragón, Parque Tezontle, Oasis Coyoacán, Forum Buenavista, Plaza Tlanepantla and Ciudad Jardín as well as Toreo Parque Central.

Other stores will open next month in the Galerías Serdán in Puebla and the Antea Lifestyle Center in Querétaro.

“It’s a big launch for us,” said Old Navy executive vice-president Ivan Wicksteed, “with a significant investment that demonstrates the level of commitment we’re making to be in Mexico.”

The firm didn’t say how big that investment is or what its sales objectives are in Mexico, which becomes the fifth country in which it operates.

Its products have previously been available through Liverpool department stores, but according to a report in August Old Navy was encouraged to open stand-alone stores in light of the success in Mexico of its other brands, Gap and Banana Republic.

That report also said 60 Old Navy Stores are planned over the next four years.

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